The money pumped in by the Moores family, around 1960 was incredible for the time - Ian St. John was the second highest transfer fee paid in the UK in 1960 (I think)... doesn't seem so unsual, until you realise Liverpool were in the 2nd division back then, and had been for years, and hadn't looked like getting out of it!
Shankly spent massively - a lot of it on Scottish players that the press at the time dubbed "MacMercenaries"... hardly sounds like a club that did things 'the right way' does it?
The massive investment led to success on the field... sound familiar?
What we have done is nothing different to Liverpool, Arsenal, the Rags, Chelsea etc. etc., the only difference is that nowadays we have social media, that gives every nobhead a mouthpiece, and far too many who believe the bollocks that the "media" feed them without question.