New “UEFA Financial Sustainability” rules

I haven't read Swiss Ramble's post as yet and so I may not have grasped the real import of these regulations but one or two points have seized my attention. First of all I am certain the "old" FFPR violated competition law because they sought to limit investment. There has never been any "sporting exception" to this as has been claimed and I think the original regulations allowed investment in infrastructure, academies and the women's game simply because not to would fly in the face of some of the preoccupations of the game (and needs of the cartel). This ban may well provoke a devastating legal challenge. Secondly, the "fair market value" test is obviously nebulous and clearly open to abuse. I suspect it will arouse the hostility of major sponsors since UEFA has to decide what the sponsors' motives are and how valid they are - does UEFA value the rebuilding of east Manchester as highly as advertising noodles at OT? I suspect this would lead to a challenge to the new rules in ECJ, a challenge brought by the sponsors. If UEFA are setting themselves up against the development of the campus, for whatever reasons, it will end badly for them.
 
The bottom tweet

Caught my eye.

I think it indicates that investing money in infrastructure isn’t ‘free’ anymore - ie it’s part of expenditure calculation for sustainability, rather than separate.

To me, that would seem to make infrastructure investment less attractive - ie if you haven’t got a decent academy, a state of the art stadium, training facilities and offices already… you are unlikely to be chucking wodges of cash at it?

So if you’ve got all those covered - which is almost all the top clubs, then it’s another drawbridge to any other club joining the ‘cartel’. A notable exception would seem to be United…

Haven't read it all yet but my initial thoughts are:

1 Far more subjective judgement comes into these rules. FFP was a cold calculation where as this requires some assessment of value of sponsorship and 'good financial health'. This makes it far more open to challenge and legal wrangle.

2 Taking out the infrastructure and other (youth, womens) football is a big deal. That really does put a block on investment. Building any big project like a stadium or training complex becomes a massive risk. Its also detremental to womens / youth football. I suspect a lot of it runs on a loss and therefore again why spend more money on it when it just going to limit what you can do with the men's team.
 
Sorry if you have the money you should be able to spend as much as you want on infrastructure!

Also if FSG or the Glazers are good friends with a big American company it’s fine if they get sponsored above market value! Like the Liverpool’s first shirt sponsors there best offer at the time was 16m in the end they got one for 24m!
Never mind that. What about all of the German corporations that hold shares in clubs they sponsor? Bayern Munich have the highest commercial income in the whole of football. Are we really supposed to believe that they're the most valuable team in the world to sponsors?
 
Sorry if you have the money you should be able to spend as much as you want on infrastructure!

Also if FSG or the Glazers are good friends with a big American company it’s fine if they get sponsored above market value! Like the Liverpool’s first shirt sponsors there best offer at the time was 16m in the end they got one for 24m!
I’m sure that those marine engine manufacturers get fair value from sponsoring the rags!
 
The bottom tweet

Caught my eye.

I think it indicates that investing money in infrastructure isn’t ‘free’ anymore - ie it’s part of expenditure calculation for sustainability, rather than separate.

To me, that would seem to make infrastructure investment less attractive - ie if you haven’t got a decent academy, a state of the art stadium, training facilities and offices already… you are unlikely to be chucking wodges of cash at it?

So if you’ve got all those covered - which is almost all the top clubs, then it’s another drawbridge to any other club joining the ‘cartel’. A notable exception would seem to be United…

Agree.

The bit that concerns me though is in the top tweet you posted. "if a club is deemed to be in good financial health... etc".

Who gets to decide that? Why do they get more allowance?

Rules with blurred lines can be used a multitude of ways.
 
The bottom tweet

Caught my eye.

I think it indicates that investing money in infrastructure isn’t ‘free’ anymore - ie it’s part of expenditure calculation for sustainability, rather than separate.

To me, that would seem to make infrastructure investment less attractive - ie if you haven’t got a decent academy, a state of the art stadium, training facilities and offices already… you are unlikely to be chucking wodges of cash at it?

So if you’ve got all those covered - which is almost all the top clubs, then it’s another drawbridge to any other club joining the ‘cartel’. A notable exception would seem to be United…

That’s Everton fucked
 
Haven't read it all yet but my initial thoughts are:

1 Far more subjective judgement comes into these rules. FFP was a cold calculation where as this requires some assessment of value of sponsorship and 'good financial health'. This makes it far more open to challenge and legal wrangle.

2 Taking out the infrastructure and other (youth, womens) football is a big deal. That really does put a block on investment. Building any big project like a stadium or training complex becomes a massive risk. Its also detremental to womens / youth football. I suspect a lot of it runs on a loss and therefore again why spend more money on it when it just going to limit what you can do with the men's team.
Our womens team is a separate company, I think. Will UEFA try and include that in? The PL certainly will under their “group” rules if CFG own that co.
 
Agree.

The bit that concerns me though is in the top tweet you posted. "if a club is deemed to be in good financial health... etc".

Who gets to decide that? Why do they get more allowance?

Rules with blurred lines can be used a multitude of ways.
Indeed. You’d have thought Barcelona and United should be fearing that ‘good financial health’ statement, but I’m sure debt will be ‘good’ to whomever decides…
 
Because they’ll just get a massive loan and if it’s within what they can pay a month it’s fine!
Doesn’t work like that matey. The cost is still the cost on the books. The loan only affects cash flow to pay for the work.
 
Exactly! How can spending borrowed (interest-incurring) money be more 'sustainable' than using internal investment?
Again, it really doesn’t matter where the money comes from so long as the cost is under the turnover ratio (90% down to 70% over 3 years).
 
Never mind that. What about all of the German corporations that hold shares in clubs they sponsor? Bayern Munich have the highest commercial income in the whole of football. Are we really supposed to believe that they're the most valuable team in the world to sponsors?
That’s why the related party element is no longer part of it.
 
Our womens team is a separate company, I think. Will UEFA try and include that in? The PL certainly will under their “group” rules if CFG own that co.
It specifically states that the calculation is for [MENS] player salaries, transfer amortisation and the coaches salaries.

The women’s team don’t factor in the calculation.

Honestly, just click my first link and follow the thread as it will save you asking a lot of questions. You don’t need an account to do so.
 
Doesn’t work like that matey. The cost is still the cost on the books. The loan only affects cash flow to pay for the work.

If a club can pay the monthly fee within ffp old rules it was fine how does this differ? If you borrow 500m over 10 years and the payments are with ffp Isn’t that fine?
 

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