Now I'm no longer involved in City Matters, I'm going to go public with this. I know, because I saw the board minutes, that back in 2017, the subject of ticket prices was raised round this time of year, when planning for the following season. The board agreed that fans had been asked to absorb a number of price rises over the previous seasons and felt season ticket prices were high enough and shouldn't be increased.
Of course they were increased and I can guess who made that decision, in defiance of the board. Our CEO's view (and I've had this confirmed by a third party) is that while we're enjoying the success we're enjoying them we should expect to pay more to watch it.
I can also tell you that the same person was planning for a European Super League for a number of years prior to the botched announcement a couple of years ago. Had the cartel clubs not made such a mess of things, we'd have been balls deep in that enterprise. It wasn't the prospect of an ESL that frightened us off but the rather clueless attempt at implementing it.
We have a CEO who has £, $ and € signs where his iris and cornea should be.