Put it this way. In which scenario is it in sky's interest to not promote interest and emotive discussion on the topic of 115? As a media outlet who wants more viewers, more subscribers, and with it the ability to command more revenue from advertising, when would they be hesitant to first and foremost appeal to the majority of their viewership, current and potential, and thus curb the appeal of their own product and own potential earnings?
Either sky have decided to take a turn in positioning and view themselves as an aspiring champion of truth and debate, or there is a possibility that continuing on their current course of letting their employees and own associated third parties have free reign to air their fears, anger and hopes, is actually more damaging to sky and this requires a change of tact.