Moss Side's Finest
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- 3 Oct 2018
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Here's something I've wondered for a while when noting the controversy around our Etihad deal.
Regarding the rags Chevrolet sponsorship, considering the enormity of the deal ($559m) and the fact that there was an internal investigation at Chevrolet as to why their marketing exec literally fiddled the books to hide the deal amount from his bosses (because they thought it was a waste of money - and he was subsequently fired). How come the Premier League to this day has never considered looking into this deal? Especially as it was considered by many external experts as being WAY WAY over market value (considering 'soccer' wasn't huge in the US and Chevrolet weren't, and still aren’t big in the UK).
Also, while Etihad ended up sponsoring the best club on the planet for their money. Chevrolet sponsored the rags through seasons of dross for their $559m.
Regarding the rags Chevrolet sponsorship, considering the enormity of the deal ($559m) and the fact that there was an internal investigation at Chevrolet as to why their marketing exec literally fiddled the books to hide the deal amount from his bosses (because they thought it was a waste of money - and he was subsequently fired). How come the Premier League to this day has never considered looking into this deal? Especially as it was considered by many external experts as being WAY WAY over market value (considering 'soccer' wasn't huge in the US and Chevrolet weren't, and still aren’t big in the UK).
Also, while Etihad ended up sponsoring the best club on the planet for their money. Chevrolet sponsored the rags through seasons of dross for their $559m.
Whistleblower on giant Man United deal 'cost marketer his job at GM'
Marketing chief Joel Ewanick was ousted from General Motors for not properly disclosing as much as a third of the cost of the Manchester United $559 million soccer deal, according to Bloomberg Business Week.
www.thedrum.com
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