we've never, with the exception of the Viking, bought the perceived best available, rather we've bought the very best of potential. Aguero, Silva, KDB, Fernandinho, Rodri, Bernado, Vinny, Yaya the list goes on. Good players without a doubt, but none were at the very top level when we bought them. Buying that sort of player allows you to build a team without the superstar ego that the likes of Bellingham, Mbappe, Vinicius Jr bring with them. Thats what we were superb at for a decade and thats what we haven't done for a couple of years now.
Agree, I'd say we were previously buying the best players who weren't already at an elite club. This would include 'almost elite' clubs like Atletico and Dortmund. Players ready to step up.
Feels like we're buying from a bit below that level now and we're hoping they step up, in time.
Doesn't mean it's bad, just a bit more risky in terms of ability, but less of a risk in terms of £s perhaps.
Hopefully we'll still go for some of those 'almost certs' when the time comes. They cost a lot obviously, so some signings have to be cheaper too.