If only those 100 or so households they survey to calculate TV ratings fucking lied about what they watched!I've made the decision not to go to this.
The reason 4:30 has been chosen is that ITV have worked out that people who watch a game that kicks off at 3pm tend to do something else after the game finishes and fewer people watch the more valuable (for advertising revenue) evening programmes.
With a 4:30 kick-off more people tend to stay tuned in, meaning higher advertising revenue. The convenience of football fans takes second place to ITV 's advertising revenue. I'm getting more and more fucked off with football.
Absolute fucking nuts this decision.
I've not watched a fucking TV advert for about 20 years.
Fucking Dinosaurs the TV companies, traditional tv is going the same way as Video, record sales, newspapers and magazines.
The FA can fuck right off in pandering to these "tv lovey" cunts!
