Paddy Power were originally Irish and are still based mainly in UK and Ireland. The Irish " funny jokes" image is their marketing ploy.Equal opportunities, unless it involves Liverpool (as noted prev), they know the consequences of that, and are Irish, so...
To be fair I think it's well done. Same old jokes maybe but they do a good job.I find a lot of their "banter" is just the same old gags done to death on repeat. It can raise a smirk but it's not exactly imaginative. City = charges. Rags = shit (ok that one never gets old). Everton = points deductions. Chelsea = constantly buying players/PSR loopholes. Might get them a few clicks and comments from the red shirt fans on Twitter, but it's not exactly comedy genius.