The Brand Finance Football 50 2015 - City Now 4th - BV UP 57%

  • Thread starter Thread starter jrb
  • Start date Start date
J J

jrb

Well-Known Member
Joined
8 Oct 2008
Messages
43,640
Click on the link below for the full PDF report.

Welcome to the 9th annual Brand Finance Football 50, the only study of its kind to analyse and rank football clubs by the value of their brands, providing a deep understanding of the opportunities and challenges facing the industry

3hToSY7.jpg


http://www.brandfinance.com/images/...the_world_s_most_valuable_football_brands.pdf
 
We really need to improve the shirt and kit sponsorship deal. I read on here a new deal was on the cards, is this still this case?
 
Thanks jrb such a lot of information in that report.

Just spent the last half an hour or so reading through the detail. Will no doubt serve as a reference regarding future posts.
 
BerkshireBlue said:
We really need to improve the shirt and kit sponsorship deal. I read on here a new deal was on the cards, is this still this case?
Click to expand...

Yes but Nike might be holding off new deals for a while as their own brand takes a beating from alleged FIFA and Nike Oregon / Salazar scandals.

Our kit deals won't be comparable with the big hitters on this list until we sell a lot more shirts.
 
Theres a good interview with our Chief Marketing Officer on there. Covers a few things of interest to us and the other clubs in the group.
 
Manchester United: shirt sponsor $79.9 million per year. Kit manufacturer $126.8 million per year.
Manchester City: shirt sponsor $11.7 million per year. Kit manufacturer $19 million per year. Did I read that right?! :O
 
When you look at how far behind we are in shirt and kit sponsorship we compared to the rest of the top ten, you can see how much potential there is for another big jump in growth.
 
blueparrot said:
When you look at how far behind we are in shirt and kit sponsorship we compared to the rest of the top ten, you can see how much potential there is for another big jump in growth.
Click to expand...
I've had a quick look at the shirt sale numbers and the article I read (Daily Fail granted) said in 13/14 we sold 300k shirts and then proceeded to have a go at us because we wasn't in the top 12. They then said that the 5 yearly average of our shirt sales was 200k so to me this sounds like a huge jump year on year which the paper obviously ignored. I expect to city will be in the top 10 shirt sales this year.
 
BerkshireBlue said:
I've had a quick look at the shirt sale numbers and the article I read (Daily Fail granted) said in 13/14 we sold 300k shirts and then proceeded to have a go at us because we wasn't in the top 12. They then said that the 5 yearly average of our shirt sales was 200k so to me this sounds like a huge jump year on year which the paper obviously ignored. I expect to city will be in the top 10 shirt sales this year.
Click to expand...
Shirt sales is a big part of it, but so is exposure for the brand. For some reason, I don't get,Silva and Aguero don't get near the exposure their talent deserves. Signing somebody like Pogba could trigger an increase in kit sponsorship. Especially as we are now Nike's main premier league club. Etihad are obviously linked in more ways than just shirt sponsors but again a high profile signing would allow them to use us the way Qatar are using Barcelona players for advertising.
 
Hmm, the team that's won the Champions League 4 times in the past 10 years (when no other team won it more than once), 6 La Liga titles in the same period, and has the most marketable player in the world in their team, is below us and Chelsea? How does that work?
 
I'm With Stupid said:
Hmm, the team that's won the Champions League 4 times in the past 10 years (when no other team won it more than once), 6 La Liga titles in the same period, and has the most marketable player in the world in their team, is below us and Chelsea? How does that work?
Click to expand...

Was thinking the exact same thing - load of rubbish if you ask me.
 
I'm With Stupid said:
Hmm, the team that's won the Champions League 4 times in the past 10 years (when no other team won it more than once), 6 La Liga titles in the same period, and has the most marketable player in the world in their team, is below us and Chelsea? How does that work?
Click to expand...

Is that explained under ''Executive Summary'' p 13 in the full report ?
 
Methodology is on P18/P19 of the report and explains the difference between Brand Value and Brand strength. Barcelona have the highest Brand Strength (see their summary on P25) but not the highest overall Brand Value as reflected in the table in the OP.

On the summary about City:

4 Manchester City FC
It is testament to how far the brand has come that
commentators speak about a season where Manchester
City doesn’t win a trophy as a “failure” or a
“disappointment”. The financial reality couldn’t be more
far removed.
Manchester City’s rise has been fuelled by a rapidly
growing fan base. One report has suggested that its fan
base has grown by a staggering 523% in recent years, in
comparison, the same report also suggested that
Manchester United’s fan base fell by 19% over the same
period.
It is now the flagship brand in the group of clubs which
form the City Football Group. This international, multi-club
structure allows the City brand to be leveraged across the
globe whilst simultaneously benefiting from synergies
through association with its regional partners. As a result
City now has a diverse portfolio of partnerships ranging
from Nissan in Japan to Etisalat in the UAE.
The club’s plans to expand its stadium capacity by a
further 10,000 seats will provide a healthy boost to
match-day income in future (an area in which City lags
behind its rivals) allowing the brand to accommodate its
growing fan base whilst increasing its appeal to new
commercial partners.
That being said, the club’s performance this season will
be a cause for concern amongst some stakeholders not
least the fans. The brand’s rapid rise relies upon continual
success and many will be unhappy with the way Chelsea
seemed to win league with relative ease. City’s ageing
squad earning well-publicized large salaries must also be
considered, with many believing an overhaul is required
to revitalise the brand’s on-pitch performance.
The brand is likely to see a busy summer period with
many existing personnel on the move and this could play
a decisive role in the coming season’s performance.
There will undoubtedly be an expectation that City make
more of a title challenge next year, and perhaps more
importantly, that it makes further inroads into European
 
Fuck me, you have to hand it to the Rags. They've been utter shite for two years, and I mean footballing wise - awful to watch. No CL this year, no trophies in a couple of years, yet they're shitting on everyone where money is concerned. Cunts.
 
Pablo ZZZ Peroni said:
City’s ageing
squad earning well-publicized large salaries must also be
considered, with many believing an overhaul is required
to revitalise the brand’s on-pitch performance.
Click to expand...
Since when did a brand achieve on-pitch performance? I thought it was down to the coaching staff and players.... (shakes head)
 
malg said:
Fuck me, you have to hand it to the Rags. They've been utter shite for two years, and I mean footballing wise - awful to watch. No CL this year, no trophies in a couple of years, yet they're shitting on everyone where money is concerned. Cunts.
Click to expand...

In my opinion our owner knows that it is not necessary to win the CL or even the PL each year in order to make money from football.

The combination of TV exposure and a global presence is the key so his ADUG will no doubt focus on their commercial expansion and not necessarily on investing in players to get that extra 5% that makes our team world beaters.
 
You must log in or register to reply here.
Unread Posts

Don't have an account? Register now and see fewer ads!

SIGN UP
Back
Top