Simple , They have fewer season tickets as posted so sell more match day tickets at top dollar, also that dreadfull new stand which was built was a con to their fans as it was supposed to be for cheaper price seats when if fact the whole second and third tier was made cooperate, their own fans forum even suggested boycotting matches in protest. Their dearest seats are nearly twice as expensive as ours, so much for being a club for the fans !Just had a quick look at figures for year up to summer 2018 and note dippers match day revenue is 81m whereas ours is only 57m. Why the huge gap ?