Because he is a character, spelt **** The fellow can't help it, he was born a **** and if he went to school he was probably a ****there, and when he married his wife was probably asked 'Do you take this ****to be your lawful wedded husband . . . . . . ', and he has liberally heaped ****I S H N E S S upon himself with every breath he takes and every idiotic and moronic syllable he utters. He's another one who, when he expires, will be responsible for a run on the jellies 'n cream at every major British supermarket.