Personally I don’t think it would matter a shite even if we had the best PR team in the history of the known universe. There’s no money to be had in portraying City as anything other than ghastly vulgarians cheating their way to the top. We carry no clout as a fanbase ourselves, and as a naturally cast enemy of the two clubs with the biggest and most demented demographics we’re a tailor made source of clicks. One look at the Liverpool Echo, which runs more negative stories about City than it does positive ones about Darlingpool, tells you all you need to know.
Until we start suing some of the worst offenders - which we never will because of the disclosure/justification laws associated with libel cases - then nothing will change. We’re not dealing with journalists interested in things like the truth, just a set of grasping cnuts on an ego trip....