Nope, he didn't push the wages to the current levels (although he started it)
This man did.......
And this is where the problem lies;
David Beckham cost Real Madrid about £25 million, plus wages over his 3 year stay.
LA Galaxy got him for nothing, therefore they could justify his astronomical wages instead of a transfer fee. Approximately $210,000 per week.
Real Madrid got nowt....no return on an investment that can be guessed at easily £40 million (bar a few shirts...)
The clubs do not want players to go out of contract, as they lose any sellon fee....however if the player does see out his contract then they can then command virtually any salary (Joe Cole will be an example of this).
This actually means that players who are bought in have to have parity in pay with their Bosman colleagues, if they are good enough
The clubs are in a lose, lose situation because if they pick up Bosmans, they pay higher wages due to there not being a transfer fee and if they do pay a transfer fee then those players want parity with their colleagues.
However, Mr Cook seems to be playing a good game regarding image rights and our players in that a proportion is paid to the player but the rest go to the club. I don't know this as fact, just something that was mentioned as part of the YaYa deal in one of the papers yesterday. He has a track record of this with what he did with Michael Jordan - Jordan made millions, but Nike made billions.
That is how I believe that the current wages can be afforded by the club... marketing and image rights.