15/16 financial results - £20.5m profit announced

[aguero93:20]

OK, it's the Daily Star via News Now, but they are reporting City want and are after a new kit deal, comparable to what other club's have recently signed.

So the Etihad club are already looking ahead and know that their replica shirt sales of 370,000 last year, the fourth highest in the Premier League, makes them an attractive proposition.

http://www.dailystar.co.uk/sport/fo...ter-City-look-to-tie-up-mega-bucks-shirt-deal

Hopefully they've got something right for once, Nike have been taking the piss for too long.

 

[portisheadblue]

Funnily enough there was a City Voice survey last week or week before asking for views on our current kits .... there were only 4 questions - the answer to which in my case were all the same - very dissatisfied .... just the start of the process I guess

 

[rnblade]

It must have really hurt BBCs Simon Stone to write that

 

[MeatHunterrr]

Funnily enough there was a City Voice survey last week or week before asking for views on our current kits .... there were only 4 questions - the answer to which in my case were all the same - very dissatisfied .... just the start of the process I guess

but ultimately, the deal goes to the manufacturer who pays the most. If Nike pays the most, they most likely will continue.

 

[Centurions]

but ultimately, the deal goes to the manufacturer who pays the most. If Nike pays the most, they most likely will continue.

I'm fairly certain that they're a little bit more complicated than that.

 

[nmc]

but ultimately, the deal goes to the manufacturer who pays the most. If Nike pays the most, they most likely will continue.

It won't just be about up front cash - we don't need the money these days - it will be about global distribution and access to the Asian market - we will want to use our kits to grow the brand. That's why it will be Nike or Adidas.

 

[FlemishDuck]

Were rich, there is no other way to put it, club has very deep pockets and is in fantastic financial health. No debt ... in finance they'd say youre loosing on opportunity if you don't take any debt but it's testament to the wealth of the owners that they arn't interested in that.

 

[Corky]

It won't just be about up front cash - we don't need the money these days - it will be about global distribution and access to the Asian market - we will want to use our kits to grow the brand. That's why it will be Nike or Adidas.

The ones who pay the most will think they can sell the most, so really it takes care of itself. Plus we won't get the same as teams who will sell 3 times the amount of shirts we are expected to.

 

[BerkshireBlue]

I don't think we can get much more from the shirt manufacturers unless we increase shirt sales dramatically. I'd expect around £30 million a season is what we'll get. I suspect we're selling around 600000 shirts a season at £50 a pop so not much profit for whoever wins the deal. The Etihad deal will double though. It's really hard to find anything on current shirt sales, most of the articles report 345000 which is a 5 year average starting from 2010 season so it won't show the growth we've made over the years. I'm hoping that we've closed the gap on arsenal and liverpool though as they were selling triple what we were selling using this average. if we're now on the same scale as those two then add another £10 million a year to the price.

 

[waspish]

I don't think we can get much more from the shirt manufacturers unless we increase shirt sales dramatically. I'd expect around £30 million a season is what we'll get. I suspect we're selling around 600000 shirts a season at £50 a pop so not much profit for whoever wins the deal. The Etihad deal will double though. It's really hard to find anything on current shirt sales, most of the articles report 345000 which is a 5 year average starting from 2010 season so it won't show the growth we've made over the years. I'm hoping that we've closed the gap on arsenal and liverpool though as they were selling triple what we were selling using this average. if we're now on the same scale as those two then add another £10 million a year to the price.

Its not just about shirt sales its about exposure.