IIRC, that was a high altitude stall. 29,000 is not high altitude in aviation terms. 39,000, at weight limits, moving into warmer air, can lead to stall conditions. Any turbulence can lead to an upset under those conditions, which is why most pilots avoid them and allow themselves a few thousand feet and 10-20 kt buffer.
I doubt they were unconscious, unless there was an explosive decompression and they were unable to get to their O2 masks within their ”time of useful consciousness“ (TUC). However, at FL290, you TUC is plenty long enough to grab your mask…a few minutes before you go a bit loopy!
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Now, if you are suggesting G-loads, they’re not that bad going straight down. In fact, pilots and passengers may well have experienced NEGATIVE Gs on the way down.
The last accident I remember where there was a plane that feel out of the sky and went straight down was off the coast of California, when a jackscrew failed in flight and the tail became completely ineffective.
Honestly, I think we would all be better served by waiting a while, rather than hypothesizing from initial descent details and a snippet of video. Lots of people died and there will be a reason discovered. Let’s not blame the pilots, mechanics, or manufacturer just yet. They’ll be plenty of time for that after spending some time being thankful for our good fortune at not being the parent or child of those that perished.