I think the Etihad deal is now at £55m a year, which I'd guess is something like £40m for the shirt, £10m for the stadium & £5m for the Campus naming rights. None of those deals are out of line with the market and even if Etihad decided not to sponsor us, someone else would step up for the same sort of money. In fact there was a study by Duff & Phelps that reckoned we could potentially get nearly £20m for stadium naming rights in theory.
https://www.duffandphelps.com/about...premier-league-stadium-naming-rights-increase
Then, as well as Etihad, we've 3 other Abu Dhabi-based sponsors out of the other 19 Global & Regional partners we have. I'd be staggered if these three paid us more than £15m a year in total, meaning £70m a year maximum is coming from Abu Dhabi (out of total revenue of £500m) £50m of which we would easily replace. Doing the maths on that means that we're getting maybe £20m a year that we might not get if we weren't owned by ADUG.
But as the whole point of ADUG owning us is to promote the country then it's hardly surprising that we're being sponsored by Abu Dhabi countries.