In the same mould of Ed Sheeran, music has become a throwaway consumable product for the tasteless masses. You don't need to be able to sing, play an instrument or even write a song anymore. It's not about talent, it's about marketing and aggressive promotion, the industry can take Debbie who works at Greggs, work on her image, employ a few ghostwriters to write an album for her, put her on every talkshow possible to create a buzz, play her album on YouTube/tv/radio constantly and her album will go platinum. Fast forward a few years and Debbie's appeal has faded, the masses have been moved on to this years bright new thing and Debbie can't even fall back on her royalties because she doesn't own her own catalogue of hits. In the old days the music was a part of a wider movement/youth culture (punk/hip hop/acid house/Indy), musicians had done their apprenticeships and worked hard to get their music out, they just wanted to make music - not be famous, popularity was organic. These days it is just one humongous mix of background noise and advert music.