we will never win over the UK rag media , if you have a million people allegedly supporting the rags , any media outlet will favour this club. The million are potential customers , and they will be receive favourable coverage , to keep the million customers , they will write negative comments about any potential threat to this club , Chelsea,city,arsenal,liverpool all get unfair and unneccesary negative coverage. But this pleases the million fans and keeps them buying the tv subscriptions , newspapers etc etc , its simple economics for business , keep your customers happy. Look at the bigger picture ,the media have an agenda and it suits them to keep yooonited at the top , we will never be media darlings , and I certainly don't lose any sleep over this.