The media have pretty much made up their minds that we have to stand up to Tevez for the good of football.
This isn't Tevez vs City. It's greedy johnny foreign mercenary vs football. If we take anything other than the moral high ground with this, you can be sure that the vitriol and hatred from the media that is currently firmly pointed at Tevez, would soon change direction and be aimed at us.
Forget what's best for us financially. The good will and support of a press that has so far been hostile to us will be invaluable in the long term.