The idea that the media 'looks (fucking looks!) for the best story' is an utterly laughable, contemptible and derisory assertion. The media don't 'look for a story'; they 'create/fabricate a narrative which suits their own ends. Scousers pickpocketing their own dead ring any bells?
But that's exactly what I'm saying. "Best" doesn't mean most accurate or most pleasing to us. It means that story that best fits a classic narrative without distorting the facts too much.
The strongest stories appeal because they are really deep-seated in our psyche, and they work across myth and film and books into sports:
"Underdog killing the monster" is David vs Goliath, is The Guns of Navarone, is every sports film every made, is Leicester City 2015-16
"Rags to Riches" - the humble, but flawed, protagonist makes their fortune before losing it all; they win it back when they develop as a person through that adversity, is Aladdin, David Copperfield, David Beckham's story between being sent off against Argentina and that freekick against Greece, the current story surrounding Raheem Sterling
"The Quest" The hero overcomes challenges and temptations along the way to reach some goal. - The Lord of the Rings - Pep Guardiola's mission for the perfect footballing style, from Cruyff to Mexico to Barca to Bayern to City, and lots more.
The media chooses the story that "best" fits this narrative, and they leave out or fabricate evidence to support that chosen version. But there's a tipping point where the evidence will only sustain so much stretching, which is when the story has to change. This season it's clear that the facts won't sustain the "moneybags city buy the best players but can't buy team spirit and underperform" storyline any more, so it has to change.
The reason the media are always backing Liverpool is because "Great club from the past goes through decades of crap to win again" is a really powerful story - Boston Red Sox, British winners at Wimbeldon, the 2005 (or 1953) Ashes. Sooner or later they'll be right. And storylines can be sustained for years - or within a single match (3:2 QPR is a classic Rags to Riches, as is Gillingham)
Or take Mourinho: clearly a grade A prick, totally full of himself. Really successful. But if things go tits up at the rags, after last season at Chelsea, he'll fall really low. Guaranteed, in our lifetimes there will be stories about how he has learned from his mistakes, mellowed, seen the light, developed wisdom, and expect the tears to flow as he lifts the Champions League again, a changed man who has redeemed himself. Will that be true? Almost certainly not, he'll almost certainly still be a prick. But that will be how it's portrayed. Alternatively, he could be sacked from the Swamp and disappear from the game: Tragedy - the man gaining success and brought low by his own fatal flaw; or he might pootle along, getting some success before moving on, which will be ultimately unsatisfying...
People can
feel these stories as they develop: think of the way the 2005 Ashes caught the British imagination - people wanted the payoff so badly. When the stories fail to end as they "should" we feel unfulfilled. Now this is especially true of neutrals of course - your average city fan cares that we won the title, but for your neutral, 93:20 caught the imagination much more than a safe 3:0 would have done.
The media are in the business of writing and developing stories that suit their own interests, which are usually financial but not always (your example, Liverpool fans at Hillsborough, fitted in beautifully with the right wing anti-scrounger, hooligan, anti working class agenda of the Thatcher years).
So yes, the media looks for the best story. Any no one should be in the least surprised that this distorts the facts.
(sorry for the long post)