A lot of people don't find content on the BBC worth watching. Now imagine this, you didn't find anything interesting on Apple TV, but you do on Amazon Prime, but in order to legally stream Amazon Prime you MUST also subscribe to Apple TV in order to watch it.
That's how many people feel now in the era of streaming services; why am I obligated to pay a fee, which wholly benefits one broadcasting service that I don't watch, so that I can enjoy content on a service that I do? People are asking the question, in this streaming era, 'how should the BBC be paid for?', and a popular opinion gaining traction is make it a subscription service, make it an option for people to choose to pay for.
I personally cannot think of any programme I watch on the BBC and i'm genuinely trying. People will most likely pay services like Sky or Virgin Media to watch BBC and ITV content; some of that could be used to 'pay' for BBC programming. Why we are we being charged again through a licence fee for BBC content?