We still want to be loved, both the owners and the fans.
That changed the moment we rose from the ashes.
We should embrace the levels of bile and jealousy, just as United and Chelsea have done to get where they have.
One issue might be that our fan base is less militant, due to the ageing supporters we have?
We need to be feared and loathed in equal measure.
Let us earn that grudging respect for how we play our football, rather than be ashamed that we are now one of the biggest clubs in the world because we won the lottery.
We bought that ticket every week for 40-odd years, religiously, until our numbers deservedly came up.
Losers do their best, winners go home and feck the prom queen, as the film states.
Throw £200m plus down for Mbappe and Dembele and sit back and enjoy the moral indignation.