It's ingrained in a lot of US females, and it's catching on over here, because of our now youth culture's apparent obsession with acting like american brats. It's all about accessories, mobile phones, playing the field with guys and anything superficial.
it's exactly why I went for and I'm still involved with a Spanish (Basque) girl. She doesn't give a crap what phone or £100 handbag she has, she just dresses smartly and not like a slut and has a good sense of humour, with an appetite to learn.
There's still plenty of decent female Brits but many young girls are becoming more obsessed with the Kardashions and their relationships, than learning something.
For the record there's plenty of dickhead young males as well, just go down to Tiger Tiger on a Saturday night.