Back in those days it was just one club in the competition and the media got right behind them. There was no internet and trolls spouting nonsense 24/7. The scousers started to turn the tide regarding the love in with their arrogance, robbing and general feral behaviour everywhere they travelled, culminating in the Heysel tragedy. Anybody who encountered them working on the cross channel ferries will tell you what utter scumbags they were.
Then the competition was extended to four clubs, the rivalry intensified and social.media happened.