Chinese Consortium invests $400m in CFG

[stony]

Umbro were part of Nike until they sold them to a brand marketing group called Iconix in 2012. They're making a bit of a comeback however and now make West Ham's kit. In the same way that Warrior overpaid for the Liverpool kit to get a foothold in the market, maybe we could do a similar deal with Umbro, who would be delighted to get a prestigious name like us on their roster.

I'd love it, aside from the historical connection between us, our best kits have always come from them.

 

[M18CTID]

Umbro were part of Nike until they sold them to a brand marketing group called Iconix in 2012. They're making a bit of a comeback however and now make West Ham's kit. In the same way that Warrior overpaid for the Liverpool kit to get a foothold in the market, maybe we could do a similar deal with Umbro, who would be delighted to get a prestigious name like us on their roster.

What was the losing bid? ;)

 

[M18CTID]

It's been piss funny watching them parade the Biggest Shirt Sponsorship Cup, this last year or so. So let them scoff away, if that's all that bothers them.
Then remind them that they could get 1000 more such deals and still be nowhere near the money behind us.

On a more serious note, if there's one thing this deal should do, it is allow us to stop seeing all of our commercial enterprise through the prism of Manchester United's dealings.
Comparing willies is for little boys.

Oh, I agree entirely. I just find it hilarious that some of them measure our global relevance in the present day in terms of the amount we get for our Nike deal compared to what they get from Adidas. They're as thick as fucking pig shit if they think it simply comes down to that.

 

[gordondaviesmoustache]

Oh, I agree entirely. I just find it hilarious that some of them measure our global relevance in the present day in terms of the amount we get for our Nike deal compared to what they get from Adidas. They're as thick as fucking pig shit if they think it simply comes down to that.

A drowning man will cling onto whatever wreckage he can.

 

[Shaelumstash]

Umbro were part of Nike until they sold them to a brand marketing group called Iconix in 2012. They're making a bit of a comeback however and now make West Ham's kit. In the same way that Warrior overpaid for the Liverpool kit to get a foothold in the market, maybe we could do a similar deal with Umbro, who would be delighted to get a prestigious name like us on their roster.

The Nike deal is worth more to us than just the money they are willing to pay. I was in the US over the summer, in New York and Florida, City shirts were in every sports shop I went in, and I went in quite a few. The Shite had shirts in most but not all, Chelsea the same, Liverpool I saw hardly any.

The distribution network that Nike has, particularly in the US is just phenomenal. The brand exposure they can give us is un matched by any other manufacturer.

Personally I think if we don't renew with Nike, adidas is the only option. But even that would be a step backwards in global exposure terms. Going to New Balance or Umbro would be a huge backwards step in my opinion. I want our shirt to be available in every mall in America, NB and Umbro simply can't offer that exposure.

 

[Prestwich_Blue]

What was the losing bid? ;)

We know that as apparently Adidas wouldn't go over £14m a year, citing Liverpool's lack of success. So John Henry just happened to "introduce" his mate's company, who do the Red Sox kit, to Liverpool and they just happened to offer far more than Adidas thought the deal was worth. Plus, for that, they didn't even get the rights to the leisure-wear merchandise. But I'm sure it was all above board and was financially worthwhile.

So much so that they had to re-assign the deal to the parent company, New Balance, while Warrior pulled out of the football market completely. I suspect the deal nearly wiped them out.

 

[gordondaviesmoustache]

We know that as apparently Adidas wouldn't go over £14m a year, citing Liverpool's lack of success. So John Henry just happened to "introduce" his mate's company, who do the Red Sox kit, to Liverpool and they just happened to offer far more than Adidas thought the deal was worth. Plus, for that, they didn't even get the rights to the leisure-wear merchandise. But I'm sure it was all above board and was financially worthwhile.

So much so that they had to re-assign the deal to the parent company, New Balance, while Warrior pulled out of the football market completely. I suspect the deal nearly wiped them out.

Class. Dignity. Respect.

 

[Alan Oakes Shinpads]

Always wondered what your middle names were

 

[BlueDejong]

 

[the originalkippaxman]

Well accordong to some gairly reliable sources, Nike will be paying most of Messi's earnings when he comes to us. So perhaps that isn't too good an idea. - If we want Messi as well as Pep.

Not sure about that with Messi being sponsored by Adidas