City’s New Kits

Seems as though we will be getting Pumas new Ultraweave technology featured on the latest Italy kit. Lightest shirt ever made apparently. Has a weird v-neck collar, not sure if that'll be the same for us mind?

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For 'Ultraweave technology' read 'yet another form of nylon' rebadged to sound more exotic in order to relieve the more gullible among us of an eye-watering sum of money.
 
100% not. The only genuine leaks that come out will ALWAYS be on a mannequin. NEVER a computer generated template.

and puma or the club never sneakily leak either to garner reaction. Itll be a plumber or something that happens to be there. Never an actual employee

i had what i thought was a really interesting chat recently with a guy who is totally on the inside of the kit process at city/puma.
Filled me in on all the process of picking a kit

This isn’t right at all. Once Footyheadlines get the actual details on the shirt designs then they’re usually highly accurate with their mock-ups. So far all they know are the colours but once they get new information in the coming months we’ll see a close to accurate design from them.
 





Don't all rush at once!


The kit as a whole is great when you see it on TV, but the name on the chest just looks really disjointed against everything else. Match the font and colour to the Etihad logo and it looks a lot better
 
Go on then.
Ok. So puma will present City with 2 versions of a kit. Always actual shirts on a mannequin , which is why computer generated mock ups are always bollocks. They dont exist.
City will then pick which they prefer and tweaks. Puma will then come back with 2 versions of the chosen shirt.
ultimately kaldoon picks which version with advice from the commercial dept. But the shirts are very much puma designs with little input from City.
at the end of the day puma pay the £millions out so its their risk in getting a £’s return back on sales.
city as with most clubs. Make little on shirt sales.
 
Ok. So puma will present City with 2 versions of a kit. Always actual shirts on a mannequin , which is why computer generated mock ups are always bollocks. They dont exist.
City will then pick which they prefer and tweaks. Puma will then come back with 2 versions of the chosen shirt.
ultimately kaldoon picks which version with advice from the commercial dept. But the shirts are very much puma designs with little input from City.
at the end of the day puma pay the £millions out so its their risk in getting a £’s return back on sales.
city as with most clubs. Make little on shirt sales.
Thanks. Do City set them a brief at all, or do Puma just go "hell, we fancy blue shorts this season" and City just let them have free rein?
 

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