Not long before most clubs and businesses make the switch, there is no engagement on X that is beneficial to them that can't be done elsewhere.Quite a few Bundesliga clubs are closing their twitter accounts and joining bluesky instead
Just in the process of deleting my X posts, so thought I'd take a look at a couple of City posts this morning. Combined they had about 125 replies and I reckon maybe just the 1 post was a legitimate response and not a bot or for bait engagement.
People look at the blanket numbers and say Bluesky can't compete but actual human engagement per post is way higher. That's why journalists have had no issue making the switch. Less followers but way more interaction.