There has been press speculation that the Etihad sponsorship deal will be extended for a further five years, bringing in an additional £320 million. Given that three years of the deal have already elapsed, that would imply an annual payment of £50 million going forward.
In addition, it is understood that City will sign a further five-year deal with three partners for a total of £80 million to sponsor their new training complex, including the splendid new 7,000 capacity stadium for reserve and academy matches.
There is room for improvement with City’s kit supplier deal with Nike, which is worth £12 million a season. Although this six-year deal, signed in 2013, doubled City’s revenue compared to the previous Umbro agreement, it is now well behind other clubs’ latest deals: United £75 million (Adidas), Arsenal £30 million (PUMA) and Liverpool £25 million (Warrior).