Wilf Wild 1937 said:
There was an earlier post regarding our turnover v the scum over the next couple of years. The point was made that we will likely see parity
this season but fall behind next season when they receive their new kit deal money and that if they achieve the top 4 that will further increase
their lead.
I wouldn't dispute any of the above but I don't think it tells the whole story. People forget that a certain level of Owner Investment (especially
on Infrastructure and Youth Development) is still permitted under FFP. If required we can utilise this to achieve growth. People also forget
that the scum are still heavily in debt, which needs financing, and that the Glazers themselves take money out of the club through dividends.
I'm not sure what "true parity" in turnover, bearing in mind the above, looks like but I think the scum being £50-100 million ahead is probably
ball park in terms of what they require to compete on a level playing field.
The other factor to consider is wage cost and amortisation. Given their scatter gun approach to transfers since the GPC retired their wage costs
are now above ours and I would image their amortisation charge is on a whole new level.
Bearing in mind all of the above and given our global marketing reach I see absolutely no reason why we couldn't successfully compete
with the scum if a Messi type player ever became available either this Summer or in the next couple of years.
With our global network of clubs and the marketing opportunities that they present coupled with our current success I've little doubt that
our top line turnover will outstrip the scum's in the next 5 years. For all intents and purposes though we have already passed them.
Agree with all of the above apart from the last paragraph, Wilf.
Sure we are big enough to more than compete (as the PL table shows!) The post was really backing up someone's view (forget who now, sorry) that we cannot just expect them to fade away into oblivion. Whereas that outcome is certainly very very very desirable, it's more likely that they will unfortunately get their shit together and be a pain in the arse for the forseeable.
What you say about owner cash injection is correct (£13m ish pa?) and also we don't have their debt burden (another £20m pa, perhaps), so it's true that on parity of turnover, we are ahead in spending power terms.
Regards the last paragraph, I don't know. There's limits to what we can do in terms of screwing more out of match going fans, and barring the extra seats, I'd say we're close to that limit. And the broadcasting revenue is what it is, broadly speaking. So further revenue growth will have to come from commercial activities, and to grow those by the amounts needed to stay ahead of the scum will take some doing. We've already sold our most valuable assets (stadium naming rights etc) and whereas we can perhaps renegotiate and improve on those deals, I don't see where any huge (can I say massive?) new contracts would come from.