FanchesterCity
Well-Known Member
Tim of the Oak said:Wilf Wild 1937 said:FanchesterCity said:A large behemoth club like United will be far more set in their ways. The marketing they do will be churning the handle in the same old ways they did last season, and the season before etc. The deals they do will be 'more of the same'.
A club like City, starting from a cleaner slate are more dynamic and much more 'lets try this, lets do that' mode of thinking. Vibrant and responsive as opposed to monolithic and slow to change.
A very good point. United are a bit like General Motors in the 1950s.
At the time GM's chairman stated "GM doesn't have bad years. GM has good years and better years."
GM had revolutionised the way massive (ha,ha) companies were structured and dominated the motor industry.
The GM way was the best way. I doubt GM had even a passing interest in what was happening in Japan at that time.
GM's rivals were Ford. Always had been, always would be, and it was inconceivable that this would change.
Chrysler were a minor irritation.
GM remained the number one for a long time but eventually had to be bailed out by the US government.
Substitute Liverpool for Ford, Arsenal for Chrysler and think of ourselves as Toyota or Nissan and you have the picture.
The only real difference is that "the changing of the guard" happens much faster in football.
Maybe so. I would just add that our marketing was more risk taking a few years ago with the Tevez "Welcome to Manchester" hoardings etc. this contrasts with the risk averse East Stand spelling out Together rather than Kippax at the end of last season.
We seem to have gone more textbook / MBA type approached over recent times.
Those are just single specific campaigns though, whereas I think the bigger picture shows we're being more creative too.
Regardless of what people think of the fanzone, or the cuisine, or Citizens etc, they are showing that we're willing to try new ideas. Nobody else (as far as I know) has tried to present multiple teams under one big brand like we are.
United haven't had to do much thinking, they've been creaming it in for years, we have HAD to work at creating the new City image and that's why I think we're ahead of the game now. Most other clubs seem to be wondering what the hell we are doing - because they've all been stuck in their own rut. That said, I'd give Arsenal a bit of credit for how they've branded them and their stadium well too. They've actually managed to sell this 'classy' notion quite well, but without trophies, I think they're hitting the buffers on how far they can take it.