City & FFP | 2020/21 Accounts released | Revenues of £569.8m, £2.4m profit (p 2395)

[Del_Bosque]

Bayern resigned with Adidas, getting €60m a year now

Our deal with Nike at the minute is pathetic

Adidas don't mess around with their big teams

€60m a year for Bayern

€100m a year for Rags.

My mistake it's £60m/year (€90m)

 

[richards30]

Bayern resigned with Adidas, getting €60m a year now

Our deal with Nike at the minute is pathetic

Adidas don't mess around with their big teams

€60m a year for Bayern

€100m a year for Rags.

My mistake it's £60m/year (€90m)

How the fuck can they get that???? Whats ours..... £12m?

 

[Damanino]

I hope if we hear about some new sponsors next few months one of them will be Nike improving the kit deal.

Maybe also Etihad does something too, as Chelsea gonna have some Japanese company paying 40m for them per season for 5 years as the shirt logo sponsor.
Chevrolet also giving nearly 50m for United per year.

Given we agreed to FPP we now have to be part of this crazy income pushing contest too, and our closest rivals are certainly not keeping back in terms of getting fantastic deals for serious amounts.

 

[tolmie's hairdoo]

And in other news...Liverpool FC have spent an incredible £770m on 190 players since they last won the title 25 YEARS AGO this week.

 

[blueinsa]

And in other news...Liverpool FC have spent an incredible £770m on 190 players since they last won the title 25 YEARS AGO this week.

Organically grown £770M though, looked after by the great man himself, Shankly in his greenhouse in the sky.

Either that or its a lie as we all know players go there for nowt and actually pay a weekly subs to play.

 

[SilverFox2]

I hope if we hear about some new sponsors next few months one of them will be Nike improving the kit deal.

Maybe also Etihad does something too, as Chelsea gonna have some Japanese company paying 40m for them per season for 5 years as the shirt logo sponsor.
Chevrolet also giving nearly 50m for United per year.

Given we agreed to FPP we now have to be part of this crazy income pushing contest too, and our closest rivals are certainly not keeping back in terms of getting fantastic deals for serious amounts.

I think our Chairman inferred that this year will be one to concentrate on 'Commercial matters'.
They don't seem to have done too badly up to now in developing sponsors so I think we can safely leave the business side of it to them. Hopefully our dismal impact on the PL and CL this year will not detract from our financial attraction to sponsors, if any negativity reported expect rapid changes to rectify the situation.

The pressure is now on the playing side of the business, as an investment group with its CFG plan developing I wonder if emergency funds will be diverted to new player purchases or will they stick by the original maintenance only changes already budgeted for.
Despite their dismal performances since Xmas CL is still a probability so maybe the 5 year plan (or its ADUG equivalent) will allow for this.

 

[Ric]

Funny how our £400m 10 year Etihad deal (for shirt sponsorship, stadium and campus naming rights) was the subject of such scorn and accusations of financial doping, whereas Bayern's €900m 10-year deal with Adidas (for kit alone) barely raises an eyebrow. And it's a related party transaction (Adidas own 8.33% of Bayern).

 

[flb]

Funny how our £400m 10 year Etihad deal (for shirt sponsorship, stadium and campus naming rights) was the subject of such scorn and accusations of financial doping, whereas Bayern's €900m 10-year deal with Adidas (for kit alone) barely raises an eyebrow. And it's a related party transaction (Adidas own 8.33% of Bayern).

Etihad therfore should tear up the existing deal and fucking triple it now the campus is open, cant help but feel though that the crown in the jewel will be this 24-7 attraction on the collar site that seem to have gone quiet at the moment.

 

[blueinsa]

Etihad will have no issues in wanting to further their sponsorship deal and increase it given the publicity they have received and the incredible growth they have had.

No doubt we will get news soon of plenty of other huge sponsor deals coming on line as well.

 

[SilverFox2]

Funny how our £400m 10 year Etihad deal (for shirt sponsorship, stadium and campus naming rights) was the subject of such scorn and accusations of financial doping, whereas Bayern's €900m 10-year deal with Adidas (for kit alone) barely raises an eyebrow. And it's a related party transaction (Adidas own 8.33% of Bayern).

Good point about Bayern and strange as it may seem I feel that the objectives of FFP's skewed rules and ADUG's Business Plan may actually coincide.

Early days we needed this friendly yet legal support from Etihad to fund FFP rule avoidance but it has proved to be beneficial for both parties. However, I think that ADUG's Business Plan prefers to expand by developing new sponsors who see just value in their deals with City. The growth potential is enormous and worldwide viewing of football sits nicely with local investment worldwide for ADUG's non football development partners (eg Manchester City Council).

Obviously if our commercial friends want to pay market price for the historical financial support they have provided that is a different matter but I think the long term plan will not rely on individual 'help' to boost financial figures as per your Adidas / Bayern example.

Just an opinion.