PixieScott said:
I think the issue isn't the amount but the valuation at the time the deal was struck. Bayern is a top 3 football powerhouse, whereas City wasn't a picture in the global football landscape. How can anyone argue that the deal at that point was not to ensure a sufficient credit line? PSG did the same but at a much grander scale and paid the price for it as well.
Contrary to what many presume here, commercial growth isn't exponential. One can take Real,Barcelona,Mufc and Bayern as benchmarks and realise that some of these teams have had success spanning 20-30 years and clubs that have had success for 5-10 years have practically matched 50-75% of their valued commercial income. It suggests that the crawl to commercial income parity if organic is slow. Unless Etihad/<or any Roman's company> come forward to invest a sizeable deal then while that would prop up the token value not necessarily actually make the club worth as much. A simple litmus test is that whether a non-related company would pay as much at that point in time as the related company is offering to. I think you'll agree there wasn't any bidding war for the sponsorship deal then.
The discernible benefit that Etihad have derived from the arrangement renders your précis of the motivation behind the deal to be hopelessly simplistic. For the same reasons that Sheikh Mansour bought City in 2008, Etihad will have recognised the benefit of being closely associated with a leading English football club in terms of global reach and exposure. The way that TV deals have developed in the last seven years suggests that vision was a supremely prescient one. Etihad's growth in the same period has been equally stellar. No coincidence.
In short, if you believe you're going to get significant benefit out of an arrangement, you are much less likely to scrutinise and take issue with the price. Etihad paid the price, because they knew it was a price worth paying to them; more especially if their money helped ensure a level of success that would further enhance their levels of reflected glory. A virtuous circle as far as they were concerned, no doubt.
That is what observers of this arrangement frequently and conspicuously fail to appreciate: Etihad were as much beneficiaries from this deal as City.
The term 'financial doping' in relation to the Etihad deal is uttered by those who are intellectually dishonest or commercially myopic. In Wenger's case it is doubtless the former, for most others I suspect it's the latter.