City & FFP | 2020/21 Accounts released | Revenues of £569.8m, £2.4m profit (p 2395)

As this unfolds, @projectriver and our lawyers will be very busy. Just wait for the lies.
If Ms Staveley carries out her threat of legal action, this could turn out to be an object lesson on shooting yourself in the foot by the PL.

Would prefer a bullet to the brain for them personally.
 
My reading is that's what they're going to use to formulate fair value. So Newcastle have five years of Mike Ashley sponsorships, how can they justify a big sponsorship now,?

We should be OK on that front, but it is bent as.
My reading is this also, they will use all sponsorship deals signed in said 5 year period as a tool for determining 'fair market value'

However... If deals within this period can be scrutinized under the new rules, expect a lot of lobbying from our PL friends to look into our Etihad deal. Wouldn't be worried by this however given we are armed with CAS's judgement that it is FMV & unrelated.

All this is why it clearly stinks for Newcastle.
 
The article PB linked is behind a paywall for me. The full article is here from open source archive.ph :


Final paras:

View attachment 32469

Despite the "strict security" what are the chances that the usual suspects will find out all information they want? 100% imo.

This is some extreme length to go to. However its all aimed at Newcastle in my view. Our deals will stand up fine. Ours compare to other big clubs and we have far more success / coverage. The only way Newcastle are going to be able to get significant money in, short term, is via dubious sponsorship, and the league have gone right after it.

I would think that the Newcastle owners would have a decent case but its legally murky and a PR disaster to fight. I would expect them. This will turn into a mexican stand off where Newcastle sponsorship deals are say 120% of what is market value and then see if the PL have the will to take it to court. The league in that case have it all to lose as if they fail then its open season.

Long term they cant stop Newcastle. Some stuff is outside of the FFP remit - like building a new stadium or training ground. And they will keep maxing out what is in scope - putting as much in as they can and pushing the sponsorship as hard as they can. In 10 years time Newcastle will be a top 6 club.
 
My reading is this also, they will use all sponsorship deals signed in said 5 year period as a tool for determining 'fair market value'

However... If deals within this period can be scrutinized under the new rules, expect a lot of lobbying from our PL friends to look into our Etihad deal. Wouldn't be worried by this however given we are armed with CAS's judgement that it is FMV & unrelated.

All this is why it clearly stinks for Newcastle.
Yes - and we now have Chinese investment so that further strengthens our case. Add in we are the best CL / PL performer over the past 5 years and we should be setting the Market Value not looking to fall in line.
 
Yes - and we now have Chinese investment so that further strengthens our case. Add in we are the best CL / PL performer over the past 5 years and we should be setting the Market Value not looking to fall in line.

Silverlake too
This is why I was saying about our International group. They don’t know how to combat it.
 

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