halfcenturyup
Well-Known Member
- Joined
- 12 Oct 2009
- Messages
- 11,991
My reading is that's what they're going to use to formulate fair value. So Newcastle have five years of Mike Ashley sponsorships, how can they justify a big sponsorship now,?
We should be OK on that front, but it is bent as.
They will justify it on the basis that the comparable sponsorship is the Etihad deal, not any deal Aston Villa or Leeds have signed in the last five years.
One of the PL's own criteria to be used to determine FMV is "developments likely to affect the club's performance or fanbase in the future." Newcastle can argue this outweighs many of the other criteria based on the success of the Etihad deal.
It's going to get messy.
But not worried about City on this, other than that the PL seems to think they can dictate the terms of valid legal contracts between two parties, which may affect CFG in some way at a later date, with new rules on, for example, group-wide cost sharing. Would have been more sensible for the PL to just exclude any excess over FMV from the FFP calculations. Much less risky for them.