Thought the general informed opinion on here was that Etihad accounted for 15% of sponsorship. That analysis has it at 27%?
I had missed the date on it. It was made 31st December 2021. He's waiting for the Liverpool and Arsenal accounts to be released, to do an updated version of it.
£67m was 27% of the £246.3m commercial revenue of 2020's accounts. It rounds up to 25% of the £271.7m commercial revenue of 2021's accounts.
I don't think it's 100% accurate either way though, he's made a few assumptions and errors here and there IMO. To be fair to him, he's not claiming to be a finance expert. He's just a fan with an interest in the data.
Has City ever officially said what the split is on the shirt, stadium and training complex sponsorship revenue for instance?
Do we know how much of the Puma revenue can be used in Manchester City's own accounts?
The 20% of commercial revenue, outside of the 7 major sponsors, is interesting. Since only one of them seems to be related party, I can hear the sighs of disappointment from the agenda pushers already. It would be nice to know the actual amounts of each, if they are publicly available anywhere.
It was still a good effort that I hadn't seen before, I thought. At the very least, it could be a nice reference point for anyone wanting to make their own, with some corrections and/or less assumptions.