crazyadi said:
What I want someone of moderate intelligence to explain to me is how PSG have a sponsorship deal, that has been halved, of about £100 million per year and UEFA consider that 'fair market value' for the ground alone, now PSG play in Ligue1 which has the 7th highest average attendance in Europe, their biggest game last couple of years was against Lyon and was watched on TV in 7 different countries. PSG themselves have an average gate around 10% lower than the blues.
City on the other hand have been told that their £35 million sponsorship for shirt, stadium and training ground is NOT fair market value. City play in the EPL which has the highest average attendance in Europe, their biggest games in 2012 was QPR match and was transmitted to over 200 countries worldwide and had a TV viewing audience of over 500million... the EPL having yearly viewing figures of over 4 BILLION.
If city have that much more exposure than PSG and we have average gates 10% higher than PSG then surely £35 million is grossly UNDERvalued.
EXPLAIN????
Lots of people on here have said it must be the Etihad deal that's the problem, but no-one official has said that on either side, so it's pure speculation. And having thought about it (a lot), researched it fair bit, debated it, and been proved wrong... I am now totally convinced it is NOT the Etihad deal that's the problem. The value of the deal can only be questioned by UEFA if it is a related-party transaction. If it is not a related-party transaction, the deal value as shown in our accounts goes in full towards our break-even result and cannot be alterered.
The rules on what is/what is not a related party transaction are so clearly defined and understood, with no room for different interpretation, that it is imho impossible for our respected, independent auditors to have signed off on this not being an RTP, and then UEFA's respected, independent auditors to say that it is. There's not enough wriggle room in the accounting standards to allow that to happen. It doesn't matter whether in practice we have a bit of influence over Etihad, or whether they have any influence over us. The fact is the same IAS24 accounting standard that both us and UEFA are using, defines various criteria and terms and under those standards, it is not an RPT. So the value cannot be questioned by UEFA.