Arabtec Holding today signed an agreement with Manchester City Football Club, which will establish Arabtec as a regional sponsor of the Premier League Champions for a term of three years.
The Club, which won its second Premier League title in three years last Sunday, will enjoy the support of the leading engineering and construction group of companies specialising in complex projects in the Middle East and North Africa region. In return, Arabtec will gain certain promotional rights and privileges that will reinforce its brand in MENA, Russia, India, and Serbia.
Under the agreement, which will run up to the end of the 2017 season, Arabtec will have access to specific rights of use of the Club's brand. It will also get tickets and special programmes for VIPs to attend matches and special events. This is in addition to visibility of Arabtec 's logo and promotional materials at the Etihad Stadium and across the Club's digital platforms
The agreement was formalised at a special ceremony attended by Manchester City Chairman, Khaldoon Khalifa Al Mubarak It was signed by Hasan Ismaik, Managing Director and CEO of Arabtec Holding , and Ferran Soriano, the Club's Chief Executive Officer, Hasan Ismaik, Managing Director and CEO of Arabtec Holding , commented:
"I would like to extend my warmest congratulations to His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister, and Minister of Presidential Affairs, and to the Manchester City management for having won the Premier League title for the second time under the ownership of His Highness. These achievements as well as the solid foundations upon which the Club is built have prompted us to go into a regional partnership agreement that will be highly beneficial for both parties. Both Manchester City and Arabtec are leaders in their field and this alliance will bring mutual prominence to both organisations.
Ismaik pointed out that the regional sponsorship of Manchester City will further boost Arabtec 's brand in the Region and the world over, at a time when the Company is pushing ahead with plans to become one of the top ten companies in the world by 2018.
"We are proud to be part of this golden time Manchester City is enjoying, with two out of its four league titles having been won under the ownership of His Highness Sheikh Mansour. Ismaik said.
Ferran Soriano, Chief Executive Officer of Manchester City, welcomed the partnership with Arabtec , noting the important role of sponsorship agreements in further developing the Club. " Arabtec is an important force in its sector and across its region. Both Manchester City and Arabtec are ambitious to become globally recognised brands. As Arabtec looks to develop and grow further across the markets which our agreement focuses on, we are looking forward to a successful relationship and to working together." said Soriano.
