No. They have paid a premium for their shares and indicated a ten year exit horizon. Serious investors not venous venture capitalists.This isn't good news - 10 % stake going to venture capitalists - all they care about is a return ! The Chinese deal made sense as there was a media company involved and the chance to increase and substantially grow the franchise using their expertise. There doesn't appear to be anything strategic about this alliance. Let's hope this doesn't become a growing trend or x years down the line it could be Glazer's like with football taking very much a back seat ....