halfcenturyup
Well-Known Member
- Joined
- 12 Oct 2009
- Messages
- 11,290
I know Nielsen do the benchmarking but what is their main commercial purpose of business? Are they contracted purely to measure the value of services or provide advice on how the client can negotiate more?
In my experience valuers of services work for the buyer & seller. 1 will concentrate on negatives & the other will focus on positives. Is it true they are employed by the Dippers?
Edit: just googled & it says this
“Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands”
Yet they’ve essentially devalued the contracts. That’s why it would be vital to have the data behind the decision.
Apparently they deliver end-to-end custom consulting solutions that are meant to compete.
Which means they are full of shit :)