City launch legal action against the Premier League | City win APT case (pg901)

[WRicko]

That's correct but the demographic differences between the two are highly relevant in sponsorship terms. One of the factors that has to be taken into account in deciding whether a transaction is at fair market value is "the geographic spread of fan base, including elements which may be a particular appeal to particular partners (such as demographic information)."

This requires an assessment of not just the club's fanbase but the sponsor's area of operations. If City got a huge sponsorship deal for instance from a milk marketing company, it would be not especially relevant to rely on how big the club are in Japan where 70% of the population is lactose intolerant. It would be less relevant to rely on City's exposure in South America if the Abu Dhabi Bank doesn't do any business there. On the other hand, exposure in the USA might be regarded as significantly more valuable in sponsorship terms because the average disposable income of supporters in the USA is significantly higher than in, say, south or south-east asia.

What a amazing and unusual stat 70% lacotose intolerant how did you know that

 

[Chris in London]

What a amazing and unusual stat 70% lacotose intolerant how did you know that

I asked them all

 

[KS55]

If Stefan had a huge bag of sniff and access to a harem of hot 21 year old Playboy bunnies he’d find a way to not be giddy.

In my experience, harems are not all they’re cracked up to be.

 

[Asa's left peg]

In my experience, harems are not all they’re cracked up to be.

You not starting to moisturise and wear heels, are you?

 

[jaiguruKun]

20205 is 18,181 years away.

These things take time.

 

[slbsn]

In my experience, harems are not all they’re cracked up to be.

Exactly, KS55. Exactly. And Playboy, of course, is a tired brand. And is there any chance we could vary the ages up to maybe 25. Some 21 year olds are often slightly immature so the analysis of the latest of set of accounts/rules can be sometimes a little overly simplistic.

 

[remember arthur mann]

Capable? It did say exactly that with the ATP rules.

ATP or APT?

 

[Damocles]

Exactly, KS55. Exactly. And Playboy, of course, is a tired brand. And is there any chance we could vary the ages up to maybe 25. Some 21 year olds are often slightly immature so the analysis of the latest of set of accounts/rules can be sometimes a little overly simplistic.

Yeah but they've got decent assets

 

[Prestwich_Blue]

ATP or APT?

Don't start that again! APT. APT.

 

[Keith Moon]

What a amazing and unusual stat 70% lacotose intolerant how did you know that

I'm 85% lacoste intolerant