Can you explain in simpleton terms just how they can consistently find good players on the cheap, players that much bigger clubs with huge scouting networks and youth systems seem to have overlooked?
Yes I will try as I can see that some posters are equally confused or putting it down to luck.
The short answer is watch the film Moneyball.
The longer answer is that Benham and Bloom own companies that specialise in taking money off bookmakers using primarily the Asian Market. They do this by knowing the likely outcome of football games better than the bookmakers. Their companies are called Starlizard (Brighton and Bloom) and Smartodds (Brentford and Benham). Both owners have a lot in common and used to work with each other. Both are Mathematical geniuses and are billionaires because of it. Both bought the clubs they support.
More importantly both owners have used their companies to come up with algorithms to find undervalued players from all over the World. Each company probably has around 100 people working for them (I’m guessing as they are secretive organisations) That dwarfs every other data analytics departments in every other club in the World and their algorithms are more accurate than anyone else’s.
They work differently from other clubs. As an example Brentford have no Academy as richer clubs were just nicking their players. The process is to find undervalued players by looking at Underlying statistics and plugging them into their mathematical models. They buy them but then must sell them at a profit. This profit goes to buy better players and so on and so on.
I’ve seen posters compare them to Southampton and say they have no ambition. They’re nothing like Southampton who had a very good Academy.
Brighton and Brentford want to sell their best players they just want to sell them at huge profits. For every player and, for that matter, every member of staff (including the Manager) they have three ready made replacements should they need them. I wonder if that includes tea ladies? Brentford famously sacked a Manger who appeared to be doing well because they knew, using underlying statistics, that the Manager had been lucky and knew that could not continue. The fans went mad but Benham was correct.
Neither club can compete financially with clubs like City so they have to find a different way. If they try to copy City they will lose. Over the years just about every club now has a data department doing what Brighton and Brentford do just not as well understandably.
The key is that the whole club needs to invest in the idea, the Manager included.Its no good having data if the Manager won’t listen and thinks it’s all nonsense because they once played football.
There is a book just come out called How to win the Premier League that shows how Liverpool had a data department that was very good but Brendan Rodgers preferred to go off gut instinct whereas Klopp saw the benefit of analytics and was used to sharing power from his days at Dortmund.
Liverpool have a very good analytical team as do City now but Brighton and Brentford are better because of what their owners do.
It’s not all about data. You have to know the player will settle and isn’t a dickhead and the player has to fit the way the Manager wants to play, but it’s a big help.
You can read about Bloom and Benham all over the internet if you are interested.