If his ‘articles’ are useful at all, it’s to understand the comms position FSG are taking on key issues - and the direction one of the key players in the PL’s current US ownership bloc are promoting the PL towards.
His words (and those of other US-led club client journalists) are indicative of the direction FSG and other US owners want to see the PL taking - for example shareholder loans are good, but owner-linked sponsorship deals are bad.
Even though, in essence, their purpose is the same - namely a method for an owner to funnel money directly into their Club to bolster its balance sheet and project the appearance of financial sustainability, enabling them to spend beyond their means.
More widely, their position is clearly that ‘Gulf’ (Herbert in his less guarded moments) or ‘State Owned’ (when he’s attempting to present a more nuanced, principled viewpoint) Clubs should be shackled at every turn, whilst the traditionally successful, US-owned Clubs should be enabled to retain their historic position of primacy.
All in the interest of fairness and competition - and the good of the game - of course.
It’s all a tissue of scarcely credible, illogical nonsense - but that’s the angle FSG are paying him to promote.