Arsenal make third because they innovate as much as we do, they just have a different modelLooking forward to reading about this on my BBC Sport app. How on earth do Arsenal make 3rd?!
Arsenals goal (gotta love a quality pun) is to make as much money each and every year for their owners, therefore the focus of everything is short term gain, that includes least investment on the pitch to keep them in europe and maximising match day income (thats high ticket prices to me and you)
Our owners model is to maximise the value of the asset, presumably for sale in the future or as legacy (the legacy could be sportswashing or future leverage within society or something else which might be benign or something horrible , time will tell). This model means that success on the pitch is important and investment reflects this, as do low ticket prices to maintain support, fan interaction (which the current management are falling down on) and diversification to other markets.