Can't see what advantage being the biggest club in the world would actually bring to ordinary fans unless you need the excitement of endless big name signings to feel happy. Being 'the biggest in the world' leads to waste, losing focus and losing touch with the area you represent. I am glad we walked away from Rice, I'm glad we didn't sign Bellingham and I'm glad we didn't sign Ronaldo. 'Biggest club in the world' means signing all three for 100mil plus just because that's what you do, regardless of how it works on the pitch and in the dressing room. At the moment we're in a sweet spot - still making shrewd under the radar bargain signings like Akanji and Alvarez, a sprinkling of stardust with Jack the Lad and Haaland, and a backbone of 40 - 60m players with their heads tightly screwed on. No one on stupid wages disrupting the dressing room, no-one signed for their Instagram following.
Biggest club in the world in the world we're in means Ed Woodward running the club from an office in London, Logan Paul in goal and KSI up front. Big chunks of the ground set aside for financiers and influencers to say they were there and network and be seen and do anything but watch the match.
'Big club' obsession has been ruination of the Rags, because the Glazers worked out they had such a marketing monster on their hands that they didn't even need to take football seriously to make money. It means turning into an Anfield packed out with tourists while would be local season ticket holders watch it in the pub - but we wouldn't get the media covering for us like they do for them because we're much later to the party and are Arab-owned, without a big enough following in the SE to give us the protection of 'honorary London club' status. Which also means our owners want the prestige of winning and are not like the Glazers - but that's not guaranteed if we become the 'biggest club in the world', which basically means the 'biggest sports themed marketing concern in the world'. So nah, I say keep it - best will do.