At some point you have to push the boat out if you don’t want to get left behind while your rivals sail off into the sunset.
Over the last few years we’ve lost Yaya, David Silva and Aguero and every signing since then has been a downgrade in those positions, even the very good signings. There’s only so long you can miss out on the very best until it causes you to fall behind. I think with our lack of a striker we’re starting to find that already this season.
Given our turnover and income and recent sustained success I don’t understand why we’re so reticent to spend what it takes to keep the rags and Chelsea below us. Sometimes it feels like we’re deliberately giving them a chance. Personally I find that incredibly frustrating.
The difference now is that FFP has come in. Btw United still have more money than City by a mile, and are likely to only expand that lead after getting Ronaldo back.