Sat right behind Pep today and it was a good insight. Basically it was quiet and shit and it sounds much worse at pitch level than it does in level 3. I’ve given up making excuses, blaming acoustics and song choices and all that stuff. Unless the club grasp the mettle and make some serious changes we have a shit product to sell at the moment. I think that the poor atmosphere is now part of the club culture and is one of the reasons that glory hunting kids are choosing Liverpool and not us.
Unless someone gets hold of this and makes some radical choices then we have a problem in the club DNA. I’d love to advise them on solutions because it is still solvable, but it’s drifting away.
Not long ago we were the club with a shit team but great support. Now we are the opposite. We either bite the bullet or that’s what we are for the future.
Talking about the atmosphere feels like Groundhog Day for me.
It’s not acoustics.
It’s not position of singers.
It’s not the type of song.
It’s not the style of play.
It’s not the KO time.
It’s not the opposition.
It’s not nerves.
It’s not overconfidence.
These are all variables that affect every stadium whether it’s La Bombanera or Craven Cottage.
The difference between our atmosphere being brilliant and awful is down to the monetisation of us fans by the club.
We have had a decade of price rises.
Our match day tickets are extortionate.
We have vast, vast amounts of rarely occupied corporate seats. We have LED advertising boards. Adverts blaring at 150 decibels. The club don’t give a shit about the atmosphere as long as the money keeps flooding in and it shows. Fuck getting a bunch of 17/18/19 year old lads in when you can charge a family £200 + whatever they spend in the club shop and on food/drink.
The issue we have is that the club have rid our stands of the type of person who’s likely to create an atmosphere and replaced them with families/tourists/corporates. In a 55k stadium, we have around 5k fan(atic)s who will sing. The rest are purely spectators.
It’s so short sighted and as you said, it will cost us fans (and subsequently money) in the long run.
Simply put, we can organise singing sections and all sorts of incentives, but there will always be a limit on what we achieve when we’re treated as cash cows rather than supporters.