Etihad Campus, Stadium Development and Collar Site

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Re: Etihad Campus & potential new stadium

Remember the latest Survey?(how could we forget jrb?)

This interview was done back in December 2011.

It also means that Stemp is front and centre when it comes to future development, not only of the Etihad Campus, but on the actual stadium itself.

There has been frenzied speculation on City forums about what the club plans to do with the Etihad Stadium in the future, particularly given that the ground was 96 percent full over the course of last season. With the club sitting on top of the Premier League with half the season played, demand for those seats are only going to get higher.

“We’ve been doing quite a lot of thinking in this area, which is another example of us doing our thinking and planning in private,” he smiles.

The real question, according to Stemp, is more about actual ‘experience’ than capacity. He compares the stadium to the various classes of an airliner, with different segments – first, business and economy – matching the various types of seats. Again, it’s all part of a strategy that has been developed by carrying out due diligence on tens of other sports stadia experiences around the world.

“This club’s doing things in slightly different way to other clubs, in that we’re trying to understand the service we want to offer our customers by segment, and build an experience behind each of those tickets that is incredibly powerful and unique and bespoke to what people want,” Stemp adds.

But at the same time, the club is adamant that the matchday experience should remain just as powerful and affordable for the vast majority of its fans who aren’t affluent. Some of the club’s season ticket rates are priced particularly reasonably; for example, children are able to watch every home game in a season for £95 ($152). <a class="postlink" href="http://www.arabianbusiness.com/manchester-city-special-behind-scenes-434252.html" onclick="window.open(this.href);return false;">http://www.arabianbusiness.com/manchest ... 34252.html</a>
Click to expand...

So back in 2011 the emphasis was on ‘experience’ rather than capacity. Has that now changed?(noises about expanding the stadium from City) Or does the latest survey still indicate the club is still taking a similar view, with new ideas(Club Level 2) and incentives to increase revenue, without expanding the stadium just yet?

If nothing else the next few months leading up to season ticket sales for next season will be very interesting indeed.
 
Re: Etihad Campus & potential new stadium

Hopefully we'll get an announcement when ST renewal details are published. This would certainly generate a bit of excitement and lead to an increased number of renewals. About bloody time someone said something anyway!
 
Re: Etihad Campus & potential new stadium

Pic from today's site visit, you can now see where pitches are levelled

303h4bq.jpg
 
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