Evertons new badge

[simonmdm]

I don't think it's completely horrible. I might feel differently if it was us Changing our badge.

 

[Barcon]

Unless it was put side by side with the old one I wouldn't know they had changed it. I think that's probably the whole idea. Now when people turn the telly on they can see the name instead of saying, "Who the fuck is that".

 

[Gabriel]

Taken from Everton's official site:


“Crest designs everywhere are really being stripped back, making them cleaner and focusing on the core elements in order to emphasise key, historical elements. As a result, we have seen some of Europe’s biggest clubs introduce crests that are more modern, iconic and bold.”

Our diagram shows how Chelsea, Juventus, Inter Milan and Real Madrid have developed simplified designs yet retained core, traditional elements. These new crests have become instantly recognisable and work effectively across different media and different territories.

The initial stage of the re-design process began in Autumn 2012 when our in-house creative team began discussions with Evertonians about the existing Crest. Our team listened to opinions on what the Crest represented, ...


As well as the Everton fan-base, key commercial partners such as Kitbag and Nike were also consulted and their input and ideas were fed into the design process. Of course, Nike’s brand pedigree is unrivalled and their contribution was invaluable.

The bits I have highlighted in bold are, to me, all that is wrong with football, and I translate the last sentence as meaning Nike had the first and final say.

I wonder who from their fan-base have they consulted with, as I haven't seen a single Everton fan that likes that badge lol! Guess they will have to get used to it as it won't be going away.

I would imagine they've only asked Evertonians what they think their crest represents. That would suffice as a 'consultation exercise' and then give the profiteers carte blanche to design whatever they wish. This evolution of crests is a double-edged sword, as supporters have to suffer the ignominy today whilst knowing that in roughly ten years it will all be repeated and something traditional may be reinstated.

We are edging worryingly closer to the day when the names of clubs will be changed for the very reasons advocated above. 'The Citizens 'Til I Die' ; well at least until I find another franchise that shares my core synergies.

 

[citymad]

If only they put a damsel in distress coming out of the window we could all have even more laughs.

 

[pinkwheeltrim]

For some reason it reminds me of this fella!

 

[mike1923]

The people's club .. Not so much

 

[shackattack]

if you look at it from a certain angle it looks like the tin man off the wizard of oz !! looks like we have tried to replicate the arsenal one and failed miserably. they did a poll on GOT and 99.6 % of the poll hated it. the ones who liked it were bill kenwright and a kopite from RAWK

 

[WNRH]

People don't like change, the funny thing is Everton change their badge quite often compared to other clubs and they are more or less the same each time.

 

[Falastur]

Well I didn't like their badge to start with, so honestly I couldn't care less about this iteration.

 

[Ell-ano]

it is clear that Everton paid a designer a lot of money to come up with a piece of shit, old one was better