Fan Perceptions of Commercialisation in Football: A Case Study of Manchester City FC

Under John Wardle, Deloitte ranked us as the 17th richest club in Europe - despite abject failure on the pitch. Much of that was the result of Franny's transformation of our commercial activity.
 
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Under John Wardle, Deloitte ranked us as the 14th richest club in Europe - despite abject failure on the pitch. Much of that was the result of Franny's transformation of our commercial activity.

Interesting! Suppose Bernstein and Keegan were to follow, along with the move to the Etihad. But wasn't aware of such a high Deloitte ranking prior.
 
Interesting! Suppose Bernstein and Keegan were to follow, along with the move to the Etihad. But wasn't aware of such a high Deloitte ranking prior.
I've got 14th richest on the brain, but Wikipedia only shows us as reaching 17th richest in Europe in 2004/05. Either way, pretty remarkable.
 

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