I like it. Should make things interesting if managers aren't afraid to have an open pop at the press. Make the press paranoid, play mind games with them, instead of your fellow managers.
We've taken a much more devious, clandestine approach, largely I assume thanks to Ms Kloss, but also helped by the team coming good, and morons in the media pretending it's not happening, and making themselves sound stupid and wrong over and over and again.
On a loosely related note, Marcus on X Factor is doing the same thing to the judges, making them all look like pricks, Gary Barlow has had a lot to do with this I reckon. He's the shit pop contest equivalent of Mourinho